NEW ERA CANADA

CFL TAILGATE THROWBACK & SEASON’S UNVEILED CAMPAIGNS

During my time at Rack & Pinion, I produced four campaigns for New Era during their 2023-2024 collaboration with the CFL. These ads were broadcast on TV during games, screened in stadium, and posted to social. Each ad highlighted the stylish, seasonal merch offerings available for fans of the league and were a darn good time to make. Check out a few of my faves below:

Production Company: Rack & Pinion