STARBUCKS CANADA

ORGANIC SOCIAL CAMPAIGN

During my time at Leo, I’ve taken lead on producing a volume of social content for Starbucks Canada, with the aim of crafting their social media presence into what we can best describe as a “pause” in contrast to the endless stream that is online scrolling.

Throughout this years-long campaign, we show up when and where it matters with category defining seasonal moments and by speaking the language of sippers through a personal and lo-fi brand persona. Producing content that’s not just seen, but felt.

Agency: Leo Burnett Canada

Media links comings soon <3